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Course 2: Business Resilience in a Sustained Crisis

Course 2: Business Resilience in a Sustained Crisis

Benefits Of Taking This Course

The business practices in this course are based on over 20 years of helping businesses recover after disasters. It will give proven strategies, tactics and behaviors that enabled businesses to recover after 9/11, mass shootings, and natural disasters.


Specific benefits include:

  • Efficiently reopening or expanding business operations
  • Leaders & employees returning to work confident and committed
  • Being agile so your business can meet the evolving demands of the crisis
  • Making customers confident in your ability to deliver products and services amidst the turmoil
  • Increasing brand equity that will extend beyond the crisis


Course Content & Structure

The course consists of three, one-hour classes. It covers the following topics:

  • Workforce Re-Entry
    • Managing the complexity of reopening
    • Preparing To Reopen
      • Orienting your workforce
      • Contingency planning
    • Opening Day Protocol
    • Daily Business Practices In The COViD World
  • Customer Communication
    • Leveraging The Transition To The New World
    • Refreshing Your Brand & Customer Experience
    • Building Your Message Inviting High Value Customers To Return
    • Building Customer Confidence In Your Business & Your People
    • Providing Value To Customers In Today’s World
    • Using Technology To Build Customer Relationships
  • Modeling Stress Management
    • How Leaders Demonstrate Calmness & Confidence To The Workforce & Customers
    • Assessing The Risk Of Conflict
      • Between Employees
      • Between Employees & Customers
    • De-Escalating Conflict
    • Increasing Trust Amidst Uncertainty


Each class concludes with a practice routine presented in checklist form. These are:

  • Visualizations For Business Athletes – Class 1
  • Three Clear Points In Communicating – Class 2
  • De-Escalation of Conflict – Class 3


Fee: The course fee allows you access to the course for one year.

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