Course 2: Business Resilience in a Sustained Crisis

Benefits Of Taking This Course
The business practices in this course are based on over 20 years of helping businesses recover after disasters. It will give proven strategies, tactics and behaviors that enabled businesses to recover after 9/11, mass shootings, and natural disasters.
 
Specific benefits include:
Efficiently reopening or expanding business operations
Leaders & employees returning to work confident and committed
Being agile so your business can meet the evolving demands of the crisis
Making customers confident in your ability to deliver products and services amidst the turmoil
Increasing brand equity that will extend beyond the crisis
 
Course Content & Structure
The course consists of three, one-hour classes. It covers the following topics:
Workforce Re-Entry
Managing the complexity of reopening
Preparing To Reopen
Orienting your workforce
Contingency planning
Opening Day Protocol
Daily Business Practices In The COViD World
Customer Communication
Leveraging The Transition To The New World 
Refreshing Your Brand & Customer Experience
Building Your Message Inviting High Value Customers To Return
Building Customer Confidence In Your Business & Your People
Providing Value To Customers In Today’s World
Using Technology To Build Customer Relationships
Modeling Stress Management
How Leaders Demonstrate Calmness & Confidence To The Workforce & Customers
Assessing The Risk Of Conflict 
Between Employees
Between Employees & Customers
De-Escalating Conflict
Increasing Trust Amidst Uncertainty
 
Each class concludes with a practice routine presented in checklist form. These are:
Visualizations For Business Athletes – Class 1
Three Clear Points In Communicating – Class 2
De-Escalation of Conflict – Class 3
 
Fee: The course fee allows you access to the course for one year.